Social Media FEEDs Growth for TBWA Ireland
The increased investment by brands in social, digital and content has led to one creative agency setting up its own standalone social business, as...
Showcasing 2024: A Year of OOH Innovation
In 2024, PML Group led the charge with exciting and impactful OOH activations across the medium’s infinite creative canvas.
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Boys+Girls Kick Off New Campaign for Leinster Rugby
With Leinster set to take on Clermont Auvergne in the Aviva Stadium this weekend in Round 2 of the Investec Champions Cup, Boys+Girls has...
Sky Rolls Out New Cross Platform Solution for Advertisers
Sky Media, the advertising sales division of Sky, has rolled out Sky AdVance, a new cross platform solution that allows advertisers to connect the...
Opinion: OOH Trends For 2025
Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition.
Looking ahead to 2025, advancements in the channel...
Employers Remain Cautiously Optimistic for 2025 According to Prosperity Survey
As we head into a new year, Ireland’s digital, marketing and advertising sector remains cautiously optimistic about employment prospects according to the 2025 Prosperity...
Core Rolls Out Upstarts Showcase Portal
Core, the Lead Partner of the ICAD Upstarts programme, has unveiled a website portal to celebrate the achievements of 20 individuals who have completed...
Three Irish Winners at 2024 Effie Awards Europe
Core, Forsman & Bodenfors Dublin and EssenceMediacom were the only Irish winners at the 2024 Effie Awards Europe which took place this week.
Core picked...
Virgin Media Play Launches FAST Channel for Christmas Season
As part of its Christmas season, the streaming platform Virgin Media Play has launched Ireland’s first ever FAST (free ad-supported streaming TV) channel!
According to...
The Public House Arrests Attention with Campaign for EPIC
Following on from the success of its “Galway Bay” campaign for EPIC The Irish Emigration Museum last year, The Public House reignited public curiosity...
