Home News Consumer Confidence Remains Low According to Latest Ipsos B&A Barometer

Consumer Confidence Remains Low According to Latest Ipsos B&A Barometer

Consumer confidence remains stagnant and in negative territory, despite positive economic indicators, according to the latest Consumer Confidence Barometer.

This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from between May 11 and May 11  2024.​

Despite easing inflation and near full employment in the economy, consumer confidence has remained lacklustre in May, with a net rating of -38 (those feeling downbeat versus those feeling more upbeat). It nevertheless remains slightly higher than the 2023 average of -41. Over half (56%) expect the country to be worse off in the year ahead, with 18% expecting the country to improve in the coming year. However, the latter represents an increase of four percentage points since April.​​

Confidence is lowest among those in the middle-aged bracket, females, and those from lower socio-economic groupings. Sentiment has improved in both Dublin and Connacht/Ulster but has slipped back in Munster. Dubliners continue to be most upbeat.

Almost half expect to save less in the coming year – Just one in five (19%) are more positive.

The proportion of households who claim to be “coping” with the cost-of-living crisis  has remained steady – 65% are managing vs. 64% in April. Over one in five (22%) state they are facing difficulties.

While the population are generally quite cautious this month, there is still a belief among many that their net worth (in terms of the value of their personal assets) will grow over the next year– 37% believe their assets overall will increase, with just one in five (22%) adopting a more negative outlook.

Survey results are based on a sample of 1,040 adults aged 16+, quota controlled in terms of age, gender, socio-economic class, and region to reflect the profile of the adult population of the Republic of Ireland. All interviewing was conducted via Ipsos B&A’s Acumen Online Barometer.

For more details and the full report or more information, please contact Jimmy Larsen, Paul Moran, or Pooja Sankhe: Jimmy.Larsen@ipsos.com, Paul.Moran@ipsos.com, or Pooja.Sankhe@ipsos.com

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