AAI Toolkit Seminar to Focus on Achieving Cut-Through
Achieving cut-through in a high spend category and finding methods and platforms to help is the theme of the next AAI Toolkit seminar which...
Kantar Media Acquires Newsaccess
Kantar Media, a global leader in media intelligence, has acquired Newsaccess, the Dublin-based provider of multi-channel media monitoring in Ireland.
The acquisition strengthens Kantar’s grip...
Just Eat OOH Campaign Adds Splash of Colour to Luas
Just Eat, the online restaurant delivery service, has kicked off 2017 with a very colourful multi-format campaign across five Irish cities to encourage people...
Mediaworks Launches Useful Jargon Buster
Do you know your daypart from your DMP or your metropanel from your spill-out? What about a vosdal or an outsert? Confused? You should...
JNLR Results: Challenging Times for Irish Radio Sector
John Clancy, managing director of Carat looks at the latest batch of figures from the Joint National Listenership Research too see what trends are...
Adblocking Remains a Big Issue for Irish Advertising Industry
With digital advertising spend set to rise to around €330m in 2017, 39% of Irish online consumers are using adblocking technologies to avoid interacting...
00:00:40
Ad of the Week: Calor – TBWA/Dublin
TBWA Dublin has launched a new multi-channel advertising campaign for Calor, one of Ireland’s leading suppliers of Liquid Petroleum Gas (LPG).
The new campaign is...
Advertising Delivers Substantial and Measurable Returns on Investment Claims New Report
A new report on the importance of advertising and marketing to Irish companies has revealed that every €1 invested in advertising delivers a net...
Media Awards 2017 Open for Entries
The organisers of the 8th annual Media Awards have announced that the Awards are now open for entries while final closing date has been...
Paddy Power to Sponsor TV3’s 2017 Racing Coverage
TV3 has unveiled Paddy Power as the sponsor of its exclusive UK Horse Racing coverage in 2017, including major racing festivals such as Cheltenham,...
