The Institute of Creative Advertising & Design (ICAD) has published its list of commended creative advertising and design work of the past year, each of which will be in with a chance of winning a coveted ICAD ‘bell’ at next week’s Awards.
A total of 550 entries were received across a range of display, innovation, film, design and craft categories. The entries were reviewed by four judging panels and all of the commended work is available to view on the ICAD website HERE
A total of 237 entries have been commended and the winners will be announced at the ICAD awards ceremony next Thursday, May 11.
In 2017, the award categories were reviewed and the numbers reduced. In many advertising categories, the entry fee was also increased. This was designed to encourage more rigorous vetting by entrants in advance of submission.
According to Rory Hamilton, President of ICAD and Executive Creative Director of Boys & Girls: “ICAD entries are judged in terms of idea, execution and context. The value of the ICAD bell is sacrosanct, so we’ve worked even harder this year to define what is the ICAD standard.”
Elaine McDevitt, Managing Director of ICAD, explains: “Each year the entries are a good reflection of what is happening in the industry itself but also of the wider trends in Irish business. We have seen a significant increase in the last number years in campaigns which spread across different media, as is to be expected in a broadened media landscape. We have also seen an increase in entry numbers into categories like branding, website and TV advertising – all representing a renewed focus on investment in business.”
As well as the annual awards, ICAD will be running several other events in the coming months. On June 15th Portfolio Lab allows young creatives receive feedback on their portfolios from creative directors. June 8th sees ICAD’s other annual fixture, Creative Shorts, host a screening of short films.
ICAD is sponsored by ebow, Independent News & Media, Masterphoto, Screen Scene, Chesterfield Group, DDFH&B, Group IMD, Hinterland, Ogilvy, Publicis, Pull the Trigger and Windmill Lane.