Wide Eye Media has set up a new OOH division called Wide Eye Outdoor which will provide advertisers with a network 170f Digital Out-of-Home advertising and engagement solutions.
“It is a natural progression for Wide Eye Media to enter the Digital Out-of-Home market,” according to Eoin Wrixon, CEO Wide Eye Media. “We have vast experience of delivering innovative, impactful and engaging campaigns for our clients.”
According to Wrixon, all of the networks are fully integrated allowing for real-time transition of creative based on triggers such as weather, region, day part and audience breakdown. He adds that its solutions are in environments with significant dwell time and the network allows clients to be more innovative with their creative. National Lottery, MyTaxi and Bulmers are just some of the clients who have already taken advantage of the new division’s network, he adds.
The new division is headed up by Eoin O’Connor, Commercial Director with Wide Eye Media who has over 14 years cinema advertising sales experience.
“Our aim now is to enable advertisers to target the right people at the right time in the right place through digital out-of-home,” says O’Connor. “We are very excited at the prospect of working with our advertising partners and bringing new ideas to our digital network.”
The team also includes Nicky Boylan and Deborah Treacy.