PTSB Backs Olympic Hopefuls in New Campaign from Publicis Dublin
With both the Olympic and Paralympic Games taking place this year, Publicis Dublin has rolled out a new campaign for PTSB to mark the...
Out Look: G-OOH Green and Grab More Attention this St....
Seasonal events provide a unique opportunity for retailers, FMCG brands and media providers to build brand awareness, engage with consumers and increase sales and revenue.
Opinion: Balancing Power with Human Expertise in the New AI World
In the brave new world of artificial intelligence, businesses will have to tread carefully if AI is to be deployed efficiently and accurately to...
Wildstone Forges Digital Out of Home Partnership with Micromedia
Wildstone, the UK-headquartered OOH company has entered the digital out-of-home market in Ireland with a partnership with Micromedia.
Located on the highly prominent arterial routes...
Agency & Marketing Salaries Remain Flat According to Latest Prosperity Survey
Salaries across the Irish agency and marketing industry remained flat in 2023 and will continue to remain so for much of 2024, according to...
Core Research Finds that 40% of Adults are Considering a New...
Some 68% of Irish adults intend to exercise daily, 47% are interested in working from home and 60% want to see a General Election...
Out Look: Allianz instigates behavioural change via OOH
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home
Allianz instigates behavioural change via OOH
Insurer and financial services...
Guinness Launches Creative Competition to Reimagine its Classic Advertising for Guinness...
Guinness Ireland and the Irish Film Institute (IFI) is calling on all creatives, film makers and content creators to “reinterpret and reimagine” a modern-day...
IAPI to Launch 2024 Female Futures on International Women’s Day
IAPI will launch its 2024 Female Futures Fund on International Women’s Day at a special event which will be co-hosted by Ipsos B&A on...
John Trainor: A Tribute
The Irish marketing and sponsorship industry lost one of its brightest lights this week following the sad death of John Trainor (52), the founder...
