Lessons From the Return of Non-Essential Retail
In the first of a series of Snapshots, B&A examines the retail market and why retail brands need to create new online and offline...
TBWA Campaign Raises Awareness About Digital Sexual Abuse
TBWADublin has created a new campaign for the Department of Justice that highlights the fact that the sharing of intimate images without that person’s...
Opinion: The Importance of Segmentation
For brands to thrive and develop a loyal customer base, they need to carefully segment the market by understanding the different needs, attitudes and...
Out Look : The Latest OOH Trends & Developments
Sophie Hamilton, marketing executive, PML Group with this week’s Out Look on Out of Home.
Digital Breaks 30% in Steadily Improving Market
PML Group’s...
RTÉ Bags Casillero del Diablo as Sponsor of Hidden Assets
The Chilean wine brand Casillero del Diablo is to sponsor RTÉ’s latest drama Hidden Assets, the first episode of which will be broadcast on...
Boys+Girls Win Two LIA Awards for Swim Ireland
Boys+Girls has picked up two awards at the annual LIA Awards which took place in New York his week.
The Dublin-based agency picked up a...
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Boys+Girls Launches Indescribably Delicious Campaign for Smithwicks
Boys+Girls has rolled out a new brand campaign for the Diageo-owned beer Smithwicks.
The campaign will run across TV, radio, OOH, digital audio and social.
The...
Cosgrove and O’Flaherty Appointed Joint Creative Directors at Javelin
Javelin has appointed Cathal O’Flaherty and Adrian Cosgrove as joint creative directors of the agency.
In the past, O’Flaherty has worked with agencies like Chemistry...
IAPI Launches 2022 Cannes Young Lions Competition
The 2022 Cannes Young Lions was officially launched earlier this week
In 2022, IAPI will be selecting seven teams to represent Ireland across the categories...
Cannes Young Lions 2022 Competition Charities Revealed
Nearly 170 young agency and client talent will be competing this weekend for the chance to win one of the categories in this year’s...
