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Opinion: The Importance of Authenticity in the Age of Influence

As more and more brands look to work with influencers and creators, Nicola Day says that it’s important that there is a mutual understanding...

Media Awards 2022 Closes for Entry Today

Following an extension of a week, entries to the Media Awards 2022 will close later today. The Awards will take place on April 28 in...

IAPI Publishes First Effie Awards Index

As part of its ongoing work in developing the Effies Ireland awards, IAPI has published the first iteration of the Effie Awards Index for...

Grocery App buymie Launches First Advertising Campaign

Grocery App buymie Launches First Advertising Campaign The online grocery shopping app buymie has launched its first brand campaign across TV, VOD, radio, social and...

NewsBrands to Host Engage on May 31

NewsBrands Ireland is holding its annual Engage event on May 31 in the Morrison Hotel between 9am and 11am. Featuring research and case studies on...

Peter Dobbyn Flies Into New Role as Creative Director with Publicis...

With Dublin Airport in the news for the large crowds and queues over the past few weeks, one weary traveller was delighted to touch...

MediaCom Ireland Makes Key Internal Promotions

The GroupM agency MediaCom Ireland has made a number of senior internal promotions. Sophia Gray, Jennifer Larkin and Orla Collins have been promoted to the...

Out Look : Back with a Bang

Colum Harmon, marketing director PML Group with this week’s Out Look on Out of Home. Back with a Bang Out of Home media roared back in...

Folk and Brennans Bread Targets Returning Tourists in Dublin Airport

With Dublin Airport operating at peak capacity in August, as many Irish people headed overseas this year, Brennans Bread and Folk Wunderman Thompson have...

Out Look : The Latest OOH Trends & Developments

Colum Harmon, marketing director PML Group with this week’s Out Look on Out of Home. Thor, Blimey! To celebrate Disney+ Day, the streaming giant this...

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