As part of its ongoing work in developing the Effies Ireland awards, IAPI has published the first iteration of the Effie Awards Index for 2021.
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing finalist and winner data from Effie Awards Ireland.
“Huge congratulations to those listed in the Effie Awards Ireland Index,” says Charley Stoney, CEO, IAPI. “Since every awarded entry is validated by Effie worldwide and the judging criteria is a standard set across all the Effie regions, all those listed in the Top 10 Effie Index can now take pride in comparing themselves against their peers across each of the regional Effie Index lists. The industry should be proud of the positive impact we have on the Irish economy and now, through Effies, we have case studies that prove it.
In addition, every Irish Gold winner, announced at the virtual awards ceremony last September, will be given the opportunity to enter both the European Effie Best of the Best and the Global Effie Best of the Best in 2022.
The Effie Awards Ireland programme in 2022 includes three Effectiveness Events organised by IAPI this April.
The first of these already saw Kay McCarthy, CEO & Founder, MCCP and Margaret Gilsenan, chief strategy officer, Boys + Girls ran a comprehensive in-person event in The Radisson, Golden Lane on “Insights for effectiveness”.
Next up is Andy Pierce, group strategy director, Core – the agency which tops the Effie Awards Ireland Index- and Loic Mercer, chief strategy officer, TBWA Paris. They will deliver a live studio broadcast around the theme “Double Your Value through Effective Thinking.” The event will take place next Wednesday, April 13th.
“We’re delighted to top the inaugural Effie Index in Ireland and are grateful to IAPI for bringing Effies to Ireland. Effectiveness is central to our culture in Core. It is the reason why successful brands advertise”, says Andy Pierce.
“We’ve recently launched a new eight-module training course on the principles of effective advertising. To thrive as an industry we must again be accountable to results and understand how to deliver them.”
The IAPI Effectiveness Series will finish with Will Grundy, head of planning, Adam & Eve who will deliver a talk on April 20 called “F-ing Effective: The 3 Fs of Effectiveness.”
For more information on these events click HERE