Home Events NewsBrands to Host Engage on May 31

NewsBrands to Host Engage on May 31

Pictured: Christine Matthews, Kantar Media

NewsBrands Ireland is holding its annual Engage event on May 31 in the Morrison Hotel between 9am and 11am.

Featuring research and case studies on the power of advertising as well as discussion on journalism’s enduring value to society, the event will be of interest to media planners, advertisers, and media professionals. It will also be a welcome return to ‘normality’ affording the attendees the chance to network and to catch up with old friends and colleagues in the industry. Later in the day, NewsBrands will also host its 10th annual ‘Power of Planning’ competition for junior planners.

The event will be hosted by journalist Kevin Doyle, group head of news, Mediahuis Ireland and will feature a number of presentations.

The first of these, ‘Getting up Close and Personal to Irish Print and Digital News Lovers’ will feature Christine Matthews, Kantar Media who will talk about the latest TGI data on the print and digital Irish news audience. TGI helps media agencies, media owners and brands to build a complete understanding of their customers and to target them effectively. Meanwhile, Alice Grant from An Post Retail and Caroline Hughes, Mediaworks will talk about the benefits of including news brands print and digital platforms in their comms planning in order to connect with the An Post audience and deliver impactful and effective communications strategies

The third part of the event- Journalism Matters- will feature award winning journalists Nicola Tallant ( Sunday World crime correspondent and winner of Podcast of the Year for Crime World) and Investigative Journalist of the Year Mostafa Darwish ( Reach Ireland) and Jack Horgan Jones, ( former Business Journalist of the Year, bestselling author, and Irish Times journalist). They will join MC Kevin Doyle in conversation about news journalism’s enduring power to set the wider news agenda, to shine a light on important social issue such as climate, housing, and direct provision. Additional speakers will be confirmed over the coming week.

To attend the event, please register your place by emailing Lisa Buckley on lbuckley@newsbrands.ie