Guinness Brings it (Out of) Home for Six Nations Campaign
With the Guinness Six Nations kicking off this weekend, title sponsor Guinness has ramped up its advertising activity ahead of the tournament with a...
Packed.House Creates Homeworker Broadband Campaign for Virgin Media
With many people continuing to work from home during lockdown, the Irish media and production agency, Packed.House teamed up with Virgin Media Business to...
Reach Hits Milestone With 5m Customers Across News Sites
One of the country’s biggest publishers has reached the significant milestone of registering five million registered customers across its news sites, newsletters and other...
DMG Media Ireland Makes a Number of Key Appointments
DMG Media Ireland has made a number of key appointments to its digital and sales teams.
Susan Gallagher has been appointed head of user experience...
Core appoints Caitriona Ní Laoire as MD Within Agency’s Creative Practice
Caitriona Ní Laoire has been appointed as managing director within Core’s creative practice. She joins Core from BBDO Dublin where she was head of...
IAPI Updates Pitch Guidelines & Introduces New Agile Pitch Process
With 2021 set to be a busy year for pitching, IAPI has published updated pitch guidelines following consultation with the wider advertising and marketing...
Opinion: History in the Making or History Repeating Itself?
Whether we know it or not, we are facing the dawn of a new age after 11 months of global upheaval and uncertainty. But...
Now Near Next – The Latest View from OOH
James Byrne, marketing manager, PML Group with this week’s view from OOH.
This week we publish new research on OOH’s ability to motivate consumer action,...
Effie Awards Ireland to go Ahead in 2021
After the inaugural Effie Ireland Awards were cancelled due to the global pandemic, IAPI has announced that it is pressing ahead with the awards...
Packed.House Seals New Deals with M&Ms and Grant Thornton
The media and production company, Packed.House has secured the Mars-owned M&Ms brand as the sponsor of its on-demand and streaming section on entertainment.ie for...
