Sky Media Looks To The Future At Upfronts Event
Sky Media hosted its annual Upfronts event online earlier this week and participants heard about some new developments and current trends from JD Buckley,...
Now Near Next – The Latest View from OOH
Niamh Manning, marketing executive, PML Group, with this week’s view from OOH.
A common refrain in recent weeks and months is how Christmas will be...
Opinion: Never Waste a Good (Or Bad) Crisis
Now is the time for businesses to take a long and hard look at where they want to be in three years’ time. More...
B&A Research Shows Consumer Confidence Dented by January Covid-19 Statistics
Consumer confidence fell back in January as the Covid-19 infection rates and health related restrictions increased, according to the latest B&A Consumer Confidence Barometer.
This...
Market Research: AIMRO Agencies Set the Pace Globally
In a new series of features, published in association with the Association of Irish Market Research Agencies (AIMRO), Luke Reaper, chairman of the Association...
UM Ireland Positions the Agency as Futureproof
The media agency UM Ireland, which is part of IPG Mediabrands, has rolled out a new market positioning called Futureproof which brings together a...
Core Research Shows 60% of Irish People Want to Holiday in...
With many people’s holiday plans for 2021 still up in the air and the Irish tourism industry seeking greater clarity about the year ahead,...
Peter Field Heads Line-up of Speakers for NewsBrands Ireland Engage Conference
Effectiveness expert Peter Field has been confirmed as a guest speaker at the forthcoming NewsBrands Ireland Engage conference, which is taking place from 9.30am-1pm...
Opinion: Is Everyone with a Scissors a Hairdresser?
Continuing our series of articles about market research, in association with AIMRO, Tim Healy says hairdressers and market researchers have a lot in common....
TBWADublin Continues to Expand with New Talent
The Rathmines-based agency has welcomed a whole host of new faces to almost every department. Since last year, 12 new recruits have joined the...
