Opinion: Experiential’s Big Bounce Back
Dan MacDonnell, founder of Neon Agency says the future for the experiential marketing industry looks bright as more and more brands use it as...
DMG Media Becomes First to Achieve IAB Gold Standard Certification
DMG Media Ireland has become the first member of IAB Ireland to achieve the IAB Gold Standard certification for its stable of digital brands...
Rothco Launches Christie the Crinkler Campaign for Hunky Dory’s
Rothco, part of Accenture Interactive, has launched a new brand platform and campaign for the Tayto-owned Hunky Dory range of crisps called ‘Go Hunky...
New Levels of Optimism Evident in Core Research
With the nationwide vaccine roll-out well underway and chunks of the economy now open for business, a renewed level of optimism is now evident...
Effie Awards Ireland: Advertising Effectiveness Kiwi-style
As the countdown to the Effie Awards Ireland continues, Charley Stoney writes about the recent presentation made by Rory Gallery and the success of...
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Tesco Launches New Campaign to Promote Value
Tesco Ireland has rolled out a new campaign that promotes the retailers value-driven offerings in-store.
Created by Rothco, part of Accenture Ireland, Tesco tasked the agency...
Cannes Young Lions Prepare For the Final Hurdle
IAPI’s Irish team of 14 Young Lions will be competing over the next three weeks as they go head-to-head in the global Cannes Young Lions...
Karen Austin & Ciara Burke Join BBDO Dublin
BBDO Dublin has made a number of key appointments including Karen Austin as senior account director and Ciara Burke as account director.
Karen Austin joins...
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Cross-Atlantic Idea from Connelly Partners Dublin goes live in 30 US...
A creative idea concepted in Connelly Partners’ Dublin office has gone live across 30 U.S. markets for Mattress Firm, a 90 year old heritage...
Frank and Honest Launches New Campaign ‘In a World of Fakery’
Thinkhouse has rolled out a new campaign for the coffee brand Frank and Honest, which is owned by Musgrave Group. This new campaign is...
