Home Campaigns Frank and Honest Launches New Campaign ‘In a World of Fakery’

Frank and Honest Launches New Campaign ‘In a World of Fakery’

Thinkhouse has rolled out a new campaign for the coffee brand Frank and Honest, which is owned by Musgrave Group. This new campaign is delivered in partnership with Starcom and the new TVC is live across Sky TV and digital video and audio.

Two years ago, Frank and Honest launched its new tagline: ‘You Can’t Fake Great Tasting Coffee’ and worked to communicate the brand’s sustainable credentials in a way that is true to the brand’s personality. Now, at just five years old, Frank and Honest is the biggest takeaway coffee brand in Ireland. The campaign promotes the brand’s commitment to sustainability in the tongue-in-cheek humour that Frank and Honest has become famous for. The playful ad also highlights the fact that Frank and Honest is an accredited Guaranteed Irish brand which supports local jobs and communities in Ireland.

According to Rosemary Walsh, marketing manager, Frank and Honest, Musgrave: “We’re not here to just be another coffee brand, we’re here to deliver the best tasting coffee in a way that is light on the planet. Sometimes, that means we’ve to go out and find new ways to do things and I think that our approach to advertising is just one other way we’re doing that. Working with our partners in THINKHOUSE, we delivered a low-carbon campaign that I believe has high-entertainment value, whilst telling the story of what matters to us – honesty, sustainability and community.”


Client- Frank and Honest
Marketing Manager: Rosemary Walsh

Brand Manager: Vicky O’ Sullivan.
Agency: Creative Director/Script – Dave Coffey
Senior Account Director – Amber Wilson
Production Manager – Dave McCabe
Strategy & Planning: Lynsey Paisley

Producer/Director – Johnny Cullen
Director of Photography – Esme McNamee
Focus Puller – Mike Gilbert
DIT/AC – Sean Green
Gaffer – Noel McElligott
Best Boy – Fionn Shanahan
Make-Up Artist – Madonna Bambino
Phantom Operator – Theo Jebb
Grip – Michael Cafferkey
Colourist – Michael Higgins
Prop Maker (Tree) – Geoff Ryan

Tree Hugger – Vanessa Handorf
Beer Drinking Guy – Daniel O Callaghan
Engineer 1 – Ishita Tripathi
Engineer 2 – Heber Rowan

Voice Over Artist – Tony Cantwell

Record, Sound Mix and Online at Raygun Post Production

Producer: Elaine Brennan O’Dwyer
Sound Engineer: Steve Maher
Executive Producer: Anthony McCaffery
VFX: Emmet O’Farrell

Special Thanks to Mill Studios.

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