Opinion: Will You Pay to Play?
Increasingly, consumers are being confronted by social media platforms with new paid-for-subscription offerings, often in return for an ad-free experience. But who is likely...
Research Shows Advertising Fails to Reflect Changing Family Dynamics
New research carried out by creative agency Folk Wunderman Thompson has highlighted the need for Irish brands to “adapt and accurately represent the evolving...
Rugby World Cup Figures Augur Well for Virgin Media TV &...
Around 3.4m Irish viewers tuned into watch the Rugby World Cup in France, according to figures published jointly by RTÉ and Virgin Media Television...
Droga5 Dublin Gets Festive with New Christmas Campaign for LEGO
Droga5 Dublin, part of Accenture Song, and Our LEGO Agency (OLA) have once again collaborated to roll out a new global campaign for The...
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The Brill Building Taps Power of Augmented Reality in New Campaign...
The Brill Building has created a new augmented reality (AR) campaign for the Marie Keating Foundation as part of Lung Cancer Awareness Month, which...
Christmas FM Back on Air With New Competition for Irish Advertisers
Christmas FM, the popular radio station that ‘Switches Christmas On’ every year will be back on air in late November and the seasonal station...
Belfast Live Launches Changing Lives Campaign to Support Extern
The Reach-owned Belfast Live website has partnered with the Northern Ireland charity Extern which supports people and families impacted by alcohol and drug issues,...
Wolfgang Digital Picks Up Three Awards at The Klicks
Wolfgang Digital bagged three awards at the inaugural Klicks Klaviyo Awards which were held in London this week.
The Klicks, which are organised by the...
Shortlist for Irish Journalism Awards 2023 is Published
The Shortlist for the 2023 Irish Journalism Awards, in association with Newsbrands Ireland and supported by Google News Initiative have been announced.
The awards programme...
What Makes an Ad Memorable? The Interesting Index Hopes to Find...
Welcome to the first edition of The Interesting Index, a collaboration between The Public House, Bounce Insights and Adworld.ie. Over the coming months The...
