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Paddy Power Sheikhs it Up With New Campaign Poking Fun at...
Paddy Power has tapped into the prevailing sports washing zeitgeist and the absurdity of the billionaire takeover trend in UK football as part of...
Flashback Friday: Winners Book for APMC Star Awards 2023
To mark another year of excellent work and inspiring, creative and effective campaigns, the APMC has published a digital Winners Book to commemorate this...
Places Still Available for Seminar to Discuss Findings of Irish DEI...
There are still some places left for a special event at which the findings of the second global DEI Census Report, including the results...
Radio Advertising Market Rises by 3% in First Half of 2023
The Irish radio advertising market continued to enjoy revenue growth in the first half of 2023 with total spend increasing by 3% to €76.5m...
Out Look: Contextual OOH Works Weather it Rains or Shines
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home
As Crowded House sang ‘Everywhere you go, always take...
Future Proof Launches Neuro Ad Testing Offering
The Dublin-based Future Proof Insights has launched a new monthly neuroscience testing service called PRIZM.
Targeted at brands and agencies looking to evaluate their advertising...
Opinion: We Need to Unlock Growth for Ireland’s SMEs
Irish SMEs are the backbone of the economy yet when it comes to supporting their marketing ambitions, there is little evidence of any joined-up...
Havas Media Boosts Senior Team with Two New Appointments
Following a successful period of organic growth and new business wins, Havas Media has strengthened its senior team with the appointments of Joan Hallinan...
Samantha McCaughren Appointed Head of Change at Mediahuis
Samantha McCaughren, the business editor of the Sunday Independent, has been appointed as head of change (editorial) within Mediahuis.
Well liked within the media and...
Wolfgang Digital Bags Three Awards at Content Marketing Awards
Wolfgang Digital picked up three awards at the global Content Marketing Awards which were held this week.
Organised by The Content Marketing Institute (CMI), the...
