Radio Advertising Revenues Rise to €113m Between Jan-Sept
The Irish radio advertising market has reported revenues of €113m for the period January to September 2003.
This is a 2% increase on the same...
Opinion: Creating a Culture of Effectiveness
Fresh from their success at last week’s Effie Ireland Awards, where Core picked up eight awards, including three golds, strategy directors Shane Doyle &...
Out Look: McVitie’s Launches True Originals Brand Platform
Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home
McVitie’s Launches True Originals Brand Platform
McVitie’s have thrown down...
New Radiocentre Report Says 98% of Population Listen to Audio Every...
New research carried out by Ipsos for Radiocentre Ireland, shows that the overall audio market, which includes radio and digital audio, is in a...
Bloom Toasts Johnston Mooney and O’Brien With New Campaign
Creative agency Bloom has created a new campaign for one of Ireland’s oldest and most loved brands, Johnston, Mooney and O’Brien.
The new campaign, which...
CCPC and ASAI Issue New Advertising Guidance for Influencers
The Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority for Ireland (ASAI) have issued new guidance targeted at Irish influencers and...
Opinion: Get Ready to Sleigh the Season With OOH
With Christmas just around the corner and consumer behavior poised for a seasonal change as we count down the days, advertisers will be turning...
Lucky Beard Seeks Happy Lawyers in New Campaign for Johnson Hana
The Dublin-based creative consultancy Lucky Beard has created a new cross-platform campaign for Johnson Hana, Ireland’s first alternative legal solutions provider.
The campaign which is...
DMG Media Ireland Continues Expansion With Acquisition of Everymum
DMG Media Ireland has acquired the parenting website Everymum from Zahra Media for an undisclosed sum.
Everymum was founded in 2000 and has grown beyond...
Opinion: How AI is Transforming the Digital Marketing World
Michaela Simpson of Wolfgang Digital looks at the many ways artificial intelligence is changing digital marketing by creating greater efficiencies and targeting capabilities for...
