Out Look: Tayto homes in on Christmas
As the festive season beckons, Tayto Crisps has launched a campaign that resonates with the spirit of Christmas - bringing a taste of home...
Shenda Loughnane Appointed as Global Brand President of dentsu X
Shenda Loughnane has been appointed as the new global brand president of dentsu X. In her new role she will Loughnane will will represent...
Ipsos B&A WIns Grand Prix at Research Excellence Awards
Ipsos B&A was the big winner at the 15th annual Research Excellence Awards 2023 which are organised by the Marketing Society. The market research firm...
IBI Calls on Government to Make Urgent Decisions About Public Service...
With the future funding mechanisms needs of public service broadcasting and RTÉ in particular, yet to be decided, politicians of all parties have been...
Agencies Expect a Better Performance in 2024 According to IAPI Census
IAPI members are predicting an increase in profit margins and revenues this year according to the latest Census published by the industry representative group.
Looking...
No Limit Branding Rolls Out New Nationwide DOOH Offering
With the out of home (OOH) industry enjoying a strong financial year, a new digital out of home network has been formally launched by...
Javelin Talks Consent in New Campaign for Department of Justice
Javelin has launched a new national awareness raising campaign on the topic of sexual consent on behalf of the Department of Justice.
The campaign aims...
It’s a Wrap- IAPI’s Female Futures Fund Concludes for Another Year
A total of 28 participants took in IAPI’s 2023 Female Futures Fund program which concluded this week. Now in its fourth year, the successful...
Irish Audio Awards 2024 Are Now Open for Entries
Following on from their success in 2022, The Irish Audio Awards are back and open for entries.
Organised by Radiocentre Ireland, the awards will take...
Out Look: Nestlé KitKat Triggers Dynamic Messaging whether it Rains...
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home
Nestlé KitKat Triggers Dynamic Messaging whether it Rains or...
