Taking Back Control: How Accenture Interactive is helping Irish Marketers Reframe...
Shane O’Leary, head of Accenture Interactive’s performance practice talks to John McGee about the challenges facing marketers and the importance of optimising their media...
Out Look : The Latest OOH Trends & Developments
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home.
Winter Ready
With Halloween behind us and the clocks having...
Love Irish Food & Exterion Media Launch Latest Brand Development Award
A total prize fund of €150,000 is up for grabs in the latest Love Irish Food Brand Development Award.
Run in association with Exterion Media,...
Consumer confidence is balancing out, but consumers remain cautious overall
This wave of the B&A Consumer Confidence Barometer was conducted from October 21st to 1st November
Consumer confidence is now at -14, which is an...
UM Ireland Rolls Out Climate Friendly Campaign for MG Motor
With sustainability high on the agenda for many companies, UM Ireland has rolled out a new “climate friendly” advertising campaign for the new electric...
IAPI Chooses Words That Heal, Not Hurt for BeLongTo
For the third year-in-a-row the Irish advertising, marketing and media industries have collaborated to support the LGBTI+ charity BeLongTo and to drive awareness of its Stand Up Week...
Brill Building Tackles Lung Cancer in New Campaign
The Brill Building has created a new campaign for the Marie Keating Foundation as part of International Lung Cancer Awareness Month.
The campaign aims to...
National Lottery’s Paul Dervan to Speak at Next AAI Toolkit Seminar
Paul Dervan, CMO of the National Lottery and author of “Run With Foxes: Make Better Marketing Decisions” will be the guest speaker at the...
Neville Isdell to Address Effie Awards Ireland Showcase Event
Neville Isdell, the former CEO and chairman of the Coca Cola Company and founder of EPIC museum in Dublin, will deliver a keynote address...
Smithwicks to Sponsor GoLoud Podcast Series ‘Stall It with Darren &...
Smithwicks, the Diageo-owned ale brand is to sponsor The GoLoud Original Podcast series ‘Stall It with Darren and Joe.’
as the show’s main sponsor. The...
