IMJ Features
Newspaper survey reveals the power of local advertising
Not only are all politics local, so too is shopping spend, according to a recent grocery shopping survey carried out by 46 local weekly newspapers...
Marketing to Millennials on Snapchat
It has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it...
Location Location Location
When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media.
Here in Ireland we take on...
Data Set to Drive OOH’s Future
Access to quality data will become increasingly important to delivering on the possibilities that OOH can deliver and this includes better consumer data, writes...
The Power of Live Experience
Given that word of mouth is such a powerful marketing medium, can companies afford not to invest in brand experience asks Jane Gray?
Research shows...
The Five New Missions of Communications Pros
Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the...
Mixing it with the Best of Them
Your brand may be on social but is it actually being social, asks Andrew Murray?
The thing –maybe it’s the key thing – about the...
A 2020 Vision of Marketing
In the new marketing landscape that continues to evolve, context trumps traditional creative and the so-called Big Idea will be passed over for Big...
Radio’s Dash for Digital
Communicorp Group has been to the fore in using digital technology to futureproof its business, according to Deborah Carpenter of Communicorp One, who spoke...
Can Content Marketing Replace Advertising?
In the content marketing world, brands will only reap what they sow, writes John Ring.
Let’s face it, as marketers there’s something quite attractive about...
