IMJ Features
The Contrarian Consumer
Trends are a smokescreen to marketers and they feed us assumptions on which we can plan, create and act. But the reality is that...
Give and You Shall Receive
Brands that give their customers something for free can reap the benefits ten-fold if they are clever, writes Ger Walsh and Graham Carroll.
The art...
Would you expect your butcher to recommend the vegetarian option?
If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian...
Gen Z Thinks Your Brand is a Fake
Marketers should forget everything they know about Millennials when it comes to marketing to Generation Z, writes Kathy Troy.
The older end of the new...
Google Shopping’s Eyes Irish SMEs
With the imminent arrival of Google Shopping to the Irish market, securing a return on investment for Irish firms could be a big challenge,...
We’re Being Framed
Whether we like it or not, video is here to stay and TV, contrary to popular opinion, is far from dead, writes Graham Stewart.
Everyone...
Avoiding Branded Boredom
Brands need to break the cycle of boring branded content with active, superhuman storytelling, writes Susan Kelly
We live in the age of marketing where...
Broken Beyond Repair
The current agency model is broken and almost beyond repair. In the future, agencies that want to excel will need to move closer to...
The Power of No
Sometimes in life you just have to say no. When it comes to a daft idea from a client or your agency is asked...
A Little Knowledge is a Dangerous Thing
Digital ignorance and spoofing in adland should be a thing of the past. The problem is they are not, writes John Ring.
Tea. The stuff...
