IMJ Features
Opinion: Will You Pay to Play?
Increasingly, consumers are being confronted by social media platforms with new paid-for-subscription offerings, often in return for an ad-free experience. But who is likely...
In Praise of PR
Bill Gates famously said that if he was down to the last dollar of his marketing budget, he’d spend it on PR but with...
Opinion: Netflix Faces Problem of Scale With Ad Funded Model
Since it was launched in October 2022, Netflix’s advertising funded model has failed to meaningfully scale-up while the cost to advertisers is an expensive...
Opinion: Agencies Have a Chance. But it’s Here and Now
Stuart Fogarty, the former managing director of AFA O’Meara and McConnells Advertising offers some advice to agency bosses who are now facing into a...
This Time it’s Personal!
Customers warm to personalisation and it shows that brands can actually get intimate with their customers. But there’s a few things to remember before...
The New Breed of Post-Apocalyptic Youth
It’s tough being young in 2018. Peer pressure, shrinking disposable incomes and the casualization of work are just some of the many things preying...
Brand Building Needs a New Model
Short-termist thinking is undermining sustainable brand building and growth, writes Kay MCarthy.
The challenge – short-termism has become today’s norm
Recently released research from the IPA...
The Business of Brand Communities
Brands that can build up meaningful communities with which they can engage, tend to perform a lot better than those that don’t, writes Sheena...
Creating Stand-out Experiences
With more and more brands looking at creating live brand experiences for consumers, the Dublin-headquartered company Verve has been riding the experiential wave for...
Making Shoppers Happy
While most people don’t like shopping, it is a well-established fact that a happy shopper is more likely to spend more in-store and one...
