IMJ Features
B&A Research Shows Healthcare System is Failing Irish People
With healthcare right up there with housing in terms of the issues that Irish citizens are concerned about, new research from B&A shows that...
Growing from Strength to Strength
This year sees the 25th Anniversary of the APMC Star Awards and in celebration of the quarter of a century milestone, the Promotional Marketing...
Measuring Brand Authenticity
Being reliable, trustworthy and acting in line with a brand’s purpose is key to a brand’s authenticity, writes Brían Merriman.
It’s that time of year...
Building Bridges in Europe
Creating a partnership between agencies and clients where risk taking, innovation and experimentation can thrive is the way forward and untested innovation can blossom...
COVID-19 Pandemic Dominates Core Cultural Index for 2020
COVID-19-related stories dominated the news agenda for 2020 according the end-of-year Core Cultural Index report which sought the views of over 15,000 people throughout...
Opinion: What Do You Think About Integration?
Integration is a word that has been bandied around with abandon in the advertising industry for a long time, often to win new business...
Opinion: Sailing into Uncharted Territory on the Sustainability Front
Emerging from the COVID-19 pandemic, the world now finds itself caught between a rock and a hard place with rising cost of living and...
Connecting Irish Global Brands to Sport
"The fields of play will turn brown and harden, the snow will fall, but in the heart of the fan sprouts a sprig of...
The Lure of Creative Technology
The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology...
Opinion: Brands Should Pay Attention to New TV Advertising AV Research
Following on from the publication last week of new research into AV attention by TAM Ireland, Richard Colwell, managing director of RED C, which...
