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Core Research Shows 67% of People Happy With their County Restriction...

With county-by-county lockdowns and restrictions now part of the Government’s strategy of dealing with the ongoing Covid-19 pandemic,  the latest wave of research from...

Opinion: How to Stop Creative Waste by Changing the Pitch Process

The pitch-process, which has been a feature of the advertising industry for far too long, is past its sell-by date and in dire need...

Opinion: How Brands Can Crack the Code to Festival Success

On the eve of the Electric Picnic in Stradbally, Niall Brennan, account director with B&A offers some insights into how brands can and should...

Opening Up the C-Suite to Marketers

A new educational initiative aimed at equipping marketers with the tools and knowledge to propel them up the career ladder and into the boardroom...

Opinion: Chasing the Next Big Addictive Hit

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Opinion: Big Tech’s Reliance on SMEs Comes to Light

It’s been a tricky few weeks for Big Tech and their over-reliance on SMEs and the long-tail funnel has been exposed, writes Colm Sherwin. It...

Change in Progress: A Solutions Mindset

Welcome to the fourth installment for 2023 of the Change in Progress series, a collaboration between Thinkhouse and Adworld.ie with this issue led by...

The Changing Face of the Media Landscape

What does it mean for brands, asks Cathal O’Reilly? Almost ten years ago, I sat in a crowded room full of marketing students as we...

Opinion: Agencies Have a Chance. But it’s Here and Now

Stuart Fogarty, the former managing director of AFA O’Meara and McConnells Advertising offers some advice to agency bosses who are now facing into a...

Opinion: How to be More Effective When it Comes to Effectiveness

Margaret Gilsenan, chief strategic officer of Boys+Girls  shares her views on the importance of effectiveness in advertising and offers some tips on how the...

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