IMJ Features
Evolution Not Revolution
The advertising industry has always been about challenging convention and embracing change. It’s called evolution, writes Ian McGrath.
Firstly I would say, “Don’t panic!“
For as...
Missing the Point
Even though social media has been used by brands for several years now, many of them are still getting it wrong or ignoring it...
To Protect & Ad Serve
Mary Corcoran, ad operations manager, RTÉ Media Sales discusses RTÉ’s approach to ensuring brand safety for their clients with the launch of Ad Sentry.
Reach...
Engaging Festival Goers
It’s festival season again and once again many brands will be using a range of digital marketing strategies to target those in attendance, writes...
The Changing Zeitgeist
Celebrity partnerships with retailers, brogawear, the rise of the robot and the death of the cookie are just some things we can look forward...
Taking Sponsorship to the Next Level
The Irish sponsorship industry has received a much-needed boost following the creation of a new National Sponsorship Index. Professor Tony Meenaghan, who was involved...
Growing from Strength to Strength
This year sees the 25th Anniversary of the APMC Star Awards and in celebration of the quarter of a century milestone, the Promotional Marketing...
Getting the Magic from the Machine
Implosion, acquisition and reinvention are very much on the cards for adland, writes Brian Leonard.
I think we can all agree that the advertising industry...
Where Are They Now?
Why are there currently so few female creatives in the industry? What happened to the art college bias which weighted heavily in favour of...
Faux-Thenticity: Time For Brands To Get Real
Act like a human. It doesn’t sound so hard but for brands (and Mark Zuckerberg) acting like a human is one of the biggest challenges, writes...
