IMJ Features
Opinion: TikTok Offers Value for Advertisers as Social Costs Increase
As TikTok continues to grow its user base around the world, more and more brands and advertisers are taking note, writes Brendan Almack and...
Unlocking Growth Through Innovation
With the launch of several new brands over the past few months, Heineken Ireland’s marketing director Radina Shkutova talks to John McGee about innovation,...
Opinion: The Future of Advertising Agencies
What the advertising agency of the future might look like is anybody’s guess but one thing is crystal clear, it will look a lot...
Opinion: The A to Z of Becoming a B Corp
Having been accredited with B Corp status in October 2023, Jane McDaid, founder of THINKHOUSE outlines an A-Z of what it takes to become...
Why Brands Should Really Care
If they want to stand out from the competition, brands should care about what customers actually think about them, writes Rory Hamilton.
How many brands...
Transforming the Way We Work
Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains.
Customer Experience is the new competitive battlefield. Nowadays companies...
Stereotyping is Easy, so it’s time we worked harder!
Across the Irish Sea during the summer, while a certain political issue was making little headway and yet dominating the headlines, the Advertising Standards...
Back on Track
Breathe a sigh of relief; the worst is over. With the economy moving in the right direction, consumer confidence in good shape and marketing...
The Rise and Rise of Branded Content
Branded content looks set to play an even more important role for marketers this year but the age-old issues of metrics and a return...
The Holy Grail of Programmatic
If programmatic advertising is to work for brands, the industry – including advertisers, publishers and agencies – need to buy into a data currency...
