IMJ Features
B&A Research Shows Healthcare System is Failing Irish People
With healthcare right up there with housing in terms of the issues that Irish citizens are concerned about, new research from B&A shows that...
Opinion: Early Days for Netflix’s New Ad Offering
Now that Netflix has made its advertising debut in a number of European markets, including the UK, Dave Mulligan, head of programmatic, Core Investment...
To Protect & Ad Serve
Mary Corcoran, ad operations manager, RTÉ Media Sales discusses RTÉ’s approach to ensuring brand safety for their clients with the launch of Ad Sentry.
Reach...
Data Set to Drive OOH’s Future
Access to quality data will become increasingly important to delivering on the possibilities that OOH can deliver and this includes better consumer data, writes...
In Voice We Search
It’s only a matter of time before we are using voice search to look for a restaurant, book a flight or order groceries online,...
The Trust Factor
Although the Irish media industry is likely to undergo some profound changes over the coming years – with consolidation a distinct possibility- there’s still...
Reappraising Market Research
In a sector that constantly assesses and evaluates products and services, it should come as no surprise that its practitioners face similar scrutiny from...
Faux-Thenticity: Time For Brands To Get Real
Act like a human. It doesn’t sound so hard but for brands (and Mark Zuckerberg) acting like a human is one of the biggest challenges, writes...
Why Mums Matter
The important role that mothers play in the household should never be taken for granted and savvy brands know this, writes Olive Fogarty.
Mum. Mom....
Transforming the Way We Work
Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains.
Customer Experience is the new competitive battlefield. Nowadays companies...
