Credits:
- Agency: McCann Blue
- Client: DBS
- Creative Director: Tim Britnell
- Copywriter: Laurence Keogh
- Account Manager: Fiona Cooley
- Account Executive: Karen Fallon
- Motion Designer: Jason Fitzgerald
- Photographer: Eoin Holland
- VO: Sam McGovern
The Lowdown:
This January saw the launch of the second phase of the ‘Success Happens Here’ campaign for DBS, created by McCannBlue. Having initially launched the campaign back in August 2015 in outdoor, print, digital, social and radio, this phase now includes a beautifully crafted TVC to further solidify the positioning of DBS as proud choice for both third level and post-graduate level students. Choosing a college is a difficult task with many things to consider and will impact future career opportunities but this campaign helps to make that choice a little easier by showing how ‘Success Happens Here’ everyday at DBS, thus reinforcing it as a choice to be proud of for third level education at any level. Each scenario of the TVC is set either in the grounds of DBS itself or in the surrounding and buzzing South William Quarter, which further helps to establish DBS as a top choice for new students.
