Ad of the Week: Irish Water Safety – Watson Creative
National Water Safety Awareness Week This week Irish Water Safety launch a national campaign to highlight Water Safety Awareness Week. As the good weather draws people to beaches all over the country, the timely campaign strives to equip families with simple tips and advice so they can make water safety part of the conversation with children. Created by Watson Creative...
Folk Connects With OneNumber Campaign for Vodafone
Folk Wunderman Thompson has launched a new through the line campaign to promote Vodafone’s OneNumber service which offers cellular connectivity to customers who have Samsung smartwatches. The OneNumber service lets customers share their mobile plan with a Samsung smartwatch and, in the event that they leave their phones at home, they are still connected. The TV campaign puts viewers in the...
Ad of the Week: Bedtime Stories – Rothco
The Lowdown: After the enormous success of the Wild Atlantic Way, Fáilte Ireland were looking at the possibility of a difficult second album. So when it came to launching Ireland’s Ancient East, they asked Rothco to help them to create a completely unique campaign to launch their new brand. The challenge with Ireland’s Ancient East is that people believe they already...
Core Rolls Out Powerful Campaign for Breast Cancer Ireland
One in nine women will develop breast cancer in the course of their lifetime and some 23% of women are diagnosed between the ages of 20-50 years according to figures from Breast Cancer Ireland. With this in mind, it has launched a new advertising campaign to highlight the misconception that it is something that only affects the over 50s. Created by...
Ad of the Week: National Dairy Council Targets Younger Consumers in New Campaign
TBWADublin has created a new advertising campaign for the National Dairy Council. The campaign, called ‘Love Irish Dairy and it Loves You Back’, is aimed at reminding consumers of the benefits of including dairy in their daily diet, particularly younger consumers. “This is the second phase of Irish Dairy – The Compete Natural advertising campaign and aims to offer a fresh...
Publicis Dublin Stresses the Importance of Poxy Chores for Gas Networks Ireland
Publicis Dublin has rolled out a new cross-platform safety campaign for Gas Networks Ireland. The new campaign sees the comeback of the feathered balladeer Tommy McAinary who sings about the “poxy chores” that are required to protect households from carbon monoxide emissions. Carbon monoxide safety communications have been very successful with alarm ownership in Ireland now standing at 65% of households....
Ad of the Week: Three Ireland Connects Arranmore
Three Ireland has launched its latest marketing campaign, ‘The Island’, which focuses on the work that Three’s business team has done in partnership with Arranmore, an island five kilometres off the coast of Donegal, creating a more connected island, enabling societal and economic development and turn the tide on emigration. The campaign centres on Three’s ambition for a better connected...
BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA
BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies' Gaelic Football Association (LGFA). The new campaign, which is called Level the Playing Field, will run across TV, OOH, press, radio and digital channels, acknowledges the generations of players who have battled for equality and serves as a rallying cry for...
Publicis Dublin Campaign for Tayto Celebrates The Taste of Home
Publicis Dublin has launched a new campaign for Ireland’s favourite crisp brand, Tayto, called “The Taste of Home.” The new campaign reinforces Tayto’s status as a uniquely Irish brand that has become embedded in our culture for those living both at home and abroad. With many stories of care packages being sent to the Irish diaspora, with Tayto included in their...
Ogilvy Rolls Out New Global Campaign for Jameson Irish Whiskey
The Irish Distillers-owned Jameson Irish Whiskey has launched a new global advertising campaign called “Must be a Jameson.” Narrated by Peaky Blinders and Oppenheimer actor Cillian Murphy and directed by two-time Oscar-nominated writer-director, Bryan Buckley this is the first campaign for the brand that has been created by Ogilvy, which picked up the global account in July 2023 following a...
