Ad of the Week: Target McConnells Credit ReUnion
Target McConnells rally a national search for Dan Byrne and ask ‘Have you had your Credit ReUnion?’ in new campaign. The Irish League of Credit Unions has launched the latest iteration of its campaign to encourage people to consider their local credit union for their personal loan requirements. Created by award-winning creative agency, Target McConnells, it is the final piece of...
Virgin Media Launches New Campaign to Promote New 360 Platform
Virgin Media Ireland has launched its largest integrated marketing campaign ever to support its new Virgin TV 360 Platform. The campaign was created by Publicis Dublin and Antidote Films and directed by US Director Nick Roney and launched with a 60 second TV commercial which will be followed by shorter length versions along with VOD and a major OOH campaign....
Ad of the Week: Tesco Mobile: Friend Request & Bedroom – Chemistry
The Lowdown: We’ve all been there. You’re put in an awkward position, and the correct course of action is suddenly obscured by a million frantic brain-farts. These perplexingly complicated scenarios take center stage in our new campaign for Tesco Mobile. The TV spots feature two particularly tricky conundrums, and suggest that while life can be complicated, choosing your phone network...
Folk Wunderman Thompson Launches New Campaign for Horse Racing Ireland
Horse Racing Ireland has launched a new above the line campaign called On Your Terms. Created by Folk Wunderman Thompson, the campaign encourages new and existing fans to get involved and enjoy everything the rollercoaster of horse racing has to offer, from the comfort of their own homes. The onset of Covid-19 and subsequent restrictions has had a major impact...
Bord na Móna’s Highlights its Green Credentials in New Campaign
The Dublin-based creative agency, The Public House has created a new campaign for Bord na Mona that highlights the role the company is playing in Ireland’s climate action plan. Working with The Public House, the company wanted to make a bold and proud statement about the dramatic changes it has been making in recent years and its “brown to green”...
Ad of the Week: Belief Is Everywhere
Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere’. The integrated campaign- led by a 60-second TVC directed by Academy’s Si&Ad- looks to recognise the hard work and belief the Irish public experience on the journey to getting a mortgage. The TVC opens on a dusky scene on the Irish coast. As the landscape...
Ad of the Week: Nissan LEAF
The Lowdown: When you are communicating for any brand it’s always good to know what dragon you are slaying. In the case of the New Nissan LEAF it was easy to know what dragon we were slaying. Or in this case snakes. In turns out that ‘snakes’ are alive and well in Ireland but this car has the potential to...
Brennans ‘Keep It Fresh’ – DDFH&B
The Lowdown: Brennans is a much loved, iconic Irish brand. They are all about freshness - delivering freshly baked bread every day is at the heart of what they do and have done for generations, consistently delivering on the brand promise of Today’s Bread Today. But with the ever-growing choice in the bread category and new cohorts of bread-eaters emerging,...
Ad of the Week in Association with AdSmart from Sky: Core Launches New Campaign for Irish League of Credit Unions
The Irish League of Credit Unions has launched a new campaign called “Imagine More.” The campaign focuses on letting loan seekers know that credit unions are not just for small, short term loans but that they can also provide bigger and longer-term loans. The two-year campaign will be rolled out in both the Republic of Ireland and Northern Ireland at...
Ad of the Week: SuperValu’s Where You’re From
With the business end of the GAA’s All Ireland Football Championship firmly underway TBWADublin has launched a new campaign for SuperValu is support of its sponsorship of the tournament. Firmly rooted in SuperValu’s brand position ‘Real Food, Real People’, this new campaign was created as a way to encapsulate “the shared values of SuperValu and the GAA.” Called ‘Where You’re...
