NEWS
WPP Media Research Reveals a ‘Dependency Dilemma’ in Irish Language Advertising
New research from WPP Media Ireland has revealed a “dependency dilemma” in Irish language advertising.
The research carried out by WPP Media - "An Analysis...
Research Identifies the Power of Connection in Audio Consumption Habits
New research carried out by dentsu and the audio broadcaster Onic has highlighted the “the power of connection” when it comes to how and...
00:00:30
Alone Launches Heart-Warming Campaign from Bonfire
Bonfire has launched a new TV campaign to raise awareness for the charity ALONE.
The heart-warming film is based on a simple insight: you may...
Goosebump Appoints New Executive Creative Director
Robert Boyle has been appointed as executive creative director with goosebump.
A well-known figure within the creative advertising industry Boyle brings has over 20 years’...
Laurie Kelly Appointed as Head of Marketing at News Ireland
News Ireland has promoted Laurie Kelly to head of marketing for Ireland.
Kelly has been with News Ireland for the last 10 years, most recently...
00:00:20
Ringers Rolls Out New Campaign for Smithwick’s
The Diageo-owned beer brand Smithwick’s has unveiled the latest chapter of its “Originals Find Originals” brand platform with a new campaign that showcases the...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on the market research industry will be hugely...
Geraldine Jones Appointed as President of IAPI
Geraldine Jones, the managing director of Publicis Dublin, has been appointed as the new president and chair of IAPI.
She succeeds Abi Moran, CEO of...
IRS+ Partners With Digitize to Create New Digital Audio Platform
With digital audio ecosystem in Ireland continuing to expand and advertising investment in it growing, the media sales house IRS+ has joined forces with...
Out Look: Curry’s Puts the Black Tag on OOH
OOH gives Curry’s a distinct moment to help align with a day when many shoppers are acting on planned purchases.
The Irish Marketing Podcast: The No Bullshit SEO Strategy
The latest episode of The Irish Marketing Podcast has dropped.
This week we caught up with Gavin Duff, director at Friday Agency and one...
Heineken Research Shows a New Culture of Moderation Has Emerged in Irish Society
As alcohol consumption habits in Ireland continue to change, Heineken Ireland is tackling the social stigma around moderation and drinking culture in Ireland with...
Toyota Hopes Good Things Happen with New Campaign from Javelin
Toyota Ireland has launched a new brand campaign called “Good things happen when you are relentless about better.”
Javelin has handled all the creative, strategy,...
AIB Celebrates GAA Sponsorship With New Campaign from TBWA
With the AIB All Ireland Club championship well underway, TBWAIreland has rolled out a new campaign for the bank as part of a “refreshed...
Tesco Gets into the Christmas Spirit With Major OOH Drive
As part of Tesco Ireland’s Christmas campaign. Posterplan, teamed up with WPP Media, BBH Dublin to deliver a high impact nationwide festive OOH campaign.
At...
LATEST APPOINTMENTS
ACCOUNT WINS
Aer Lingus Creative Account Goes to Uncommon
The London-based Uncommon Creative Studio has picked up the global creative account for Aer Lingus following a pitch process that involved a number of...
