Virgin Media Solutions has bagged McDonald’s as the official sponsor of “I’m A Celebrity….Get Me Out Of Here!’ which returns to Virgin Media One on November 15 at 9pm.
The sponsorship deal will run for two years and will see McDonald’s promote its delivery service, McDelivery, which is available from selected restaurants.
The deal includes bespoke sponsorship stings created by Red Hot Creative, Virgin Media Television’s in-house creative agency that will air around the show. Promos for the show will also carry the sponsorship across all Virgin Media Television platforms, including broadcast and digital. The programme will also be available to watch on catch up on the Virgin Media Player.
“We are delighted to have secured McDonald’s as our official sponsors of I’m A Celebrity… Get Me Out Of Here! for not one but a two-year partnership. The show itself is always hugely anticipated and this year we are launching a brand new podcast series to accompany the programme, Hooked On I’m a Celebrity. Produced in house, McDonald’s will also be the sponsor of this and we’re delighted to be able to give them such a fantastic platform to deliver their McDelivery message to the masses,” says Sorcha Brady, partnership manager, Virgin Media Television.
The deal was brokered by Core Sponsorship and Mediaworks and according to Sarah Geoghegan, senior client manager, Core Sponsorship: “At Core Sponsorship we are all about finding sponsorship solutions for brands that work – properties that give brands access to a strong audience base, have impact and are a great fit. The McDelivery sponsorship of I’m A Celebrity…Get Me Out Of Here! is a perfect blend of all three. This property is one of the most anticipated shows in the Virgin Media One schedule this Autumn with excitement building since early August! Viewers won’t miss a minute from this year’s camp with McDelivery”.
“Our McDelivery sponsorship of I’m A Celebrity…..Get Me Out Of Here! is the perfect platform to showcase the convenience of getting your McDonald’s favourites delivered to your door with one of the most exciting entertainment properties. With the show on air almost every night during the week, we’ll be able to increase awareness of McDelivery and amplify the message that whatever and whenever the moment, only McDonald’s will do,” adds Jennifer Power, head of marketing, McDonalds.