IAB Ireland has announced that Emer Lawn, managing director of Starcom, will moderate the panel discussion at Connect H2, IAB’s free-to-attend conference via Zoom.
Joining Lawn on the panel will be Eoin Ó Súilleabháin, head of digital marketing, Bord Gáis Energy and Helen Beecher, head of digital, OMD as well as the conference presenters Shazia Ginai, CEO, Neuro-Insight, Jonny Protheroe, head of market Insights, Google UK and Ireland and Phil Sumner, global media insight director, Teads.
The panel discussion will focus on advertising measurement and effectiveness and will provide attendees with the opportunity to address their questions as well as facilitating further exploration of themes shared in the presentations.
‘We are delighted to have contributions from different stakeholders in our panel reflecting the perspectives of advertisers, agencies and media platforms. We are looking forward to a lively and informed discussion of the content shared at Connect’ said Suzanne McElligott, CEO, IAB Ireland.
Register here for IAB Connect H2, Thursday November 5th 2-4pm.