Folk Wunderman Thompson has rolled out a new campaign to mark the launch of An Post’s Green Hub. The campaign will run across TV, radio, press, OOH, social and in-store.
The Green Hub is a one-stop-shop resource for information about home improvements, energy saving retrofits and loans that are available to fund them and is in partnership with SSE Airtricity.
The Green Hub creative campaign, which features Angela Scanlon, aims to simplifies the traditionally jargonistic language which surround energy efficient through the eyes of a child.
According to Keith Lawler, creative director, Folk: “Understanding the ins and outs of creating a more sustainable home can be complicated, the new offering from An Post, The Green Hub makes that easier for people to digest. We decided so show that process in action, through the eyes of a child. By showing the Green Hub offering through a child’s imagination we aimed to debunk the jargon and make sustainable living more accessible for everyone
Ailish McGlew, brand communication manager, An Post adds: “We know how overwhelming the home retrofit process can be and key to this campaign was communicating the simplicity of the Green Hub. We want to support our customers in living sustainably and we are offering end-to-end solutions for green home upgrades as well as market leading loan rates. With this campaign it was important for us to help homeowners to get a better understanding of what’s involved in a home retrofit so they can navigate that confusing path to home upgrades with the end result being a greener, cosier home that saves them money in the long run.”
Agency Folk Wunderman Thompson
Creative Partner Karl Waters
Creative Director Keith Lawler
Creative Team Michael Whelan, Dean Ryan
Strategic Planner Julie Murray
Account Team Simon Killeen, Lianne Pierce, Sarah Michael O’Connor
Agency Producers Michael Cullen, Lily O’Gorman
Studio Director Andrew McQuillan
Studio Designer Paul Dowd
Digital Account Team Patricia Prezotto, Ana Latini
Digital Designer Anthony Douglass