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    Irish Rail/Iarnród Eireann

    Publicis Dublin pastiche the flamboyant world of luxury brand advertising in their latest student campaign for Irish Rail/Iarnród Eireann. The campaign encourages students to take the train home by reminding them that there is nothing luxurious about college life, but there can be when you take the train. Photography was made in conjunction with photographers Nick & Chloe through H2 Films. The ‘Luxury’ campaign also includes short content films.


    Client: Irish Rail/ Iarnród Eireann
    Campaign: Get a bit of luxury into ye
    Agency: Publicis Dublin
    Creative Director: Carol Lambert
    Copywriter: Peter Dobbyn
    Art Director: Carol Lambert/Neil Hanratty
    Designer: James Kelleher
    Photographer: Nick & Chloe
    Agency Producer: Rachel Murray
    Account Manager: Alison Cooke
    Account Director: Karen Austin
    Business Director: Jimmy Murphy
    Client: Stephen Murray
    Client: Charlotte Tucker

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