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    ŠKODA – Made for a new Ireland

    Ireland is a changed landscape. Some changes were needed, like our three passed referendums. Some changes have been more elaborate. Like Poke Bowl restaurants, a festival for every weekend of the summer, and an endless choice of dairy alternatives for our growing Flat White addictions. It’s safe to say we’ve evolved as a nation. But luckily, ŠKODA have evolved with us.

    With these changes in our culture in mind, ŠKODA have followed up their established, “Made for Ireland” campaign, progressing it to reflect the Ireland of 2019. With the help of creative agency, Boys + Girls, they’ve released a new campaign, showcasing how their 191 cars have been built for a new Ireland in a fun and humorous way.

    The campaign consists of three 20” TVC spots, directed by Pull the Trigger’s Chris Cottam, as well as a suite of three radio commercials.

    According to Laurence O’Byrne, Creative Director at Boys + Girls, “From coffee culture to social media, we’ve come a long way as a nation, and ŠKODA have continued to adapt to our needs. Providing us with all the space, functions and details needed to cater for our growing notions”.

    Eimear Walshe, ŠKODA Marketing Communications Manager, agrees, ‘We are really thrilled with this campaign which is a continuation of our ‘Made for Ireland’ work. Ireland has evolved over the last number of years as has the ŠKODA brand. Our range has everything for our new Ireland whether it’s our compact hatchback or our ever popular SUV range, KAROQ & KODIAQ.”

    Client: ŠKODA

    Client Team                    
    Ray Leddy
    Eimear Walshe
    Ciara Breen
    Cathal Kealey

    Agency: Boys & Girls

    Executive Creative Director: Rory Hamilton
    Creative Director: Laurence O’Byrne
    Copywriter: Sam Moorhead
    Art Director: Mikey Fleming
    Agency Producer: Keeva Bolger
    Account Director: David Carter
    Account Executive: Eimear O’Sullivan
    Head of Planning: Margaret Gilsenan

    Production Company: Pull The Trigger
    Director: Chris Cottam
    Executive Producer: Max Brady
    Producer: Gráinne Tiernan
    DoP: Peter Robertson

    Post Production: Windmill Lane Pictures
    Post Producer: Shayne Murphy
    Editor: Lee Hickey
    Editorial Assistant: Rob Stuart
    Colourist: Matt Branton
    Flame Artist: John Kennedy
    Audio: No4, Windmill Lane
    Audio Producer: Deborah Doherty
    Sound Engineer: Steven Maher

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