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    Department for Economy Apprenticeships

    The Lowdown:

    Ardmore was delighted to continue work with the Department for Economy on their fully-integrated campaign promoting Apprenticeships for businesses and potential participants. For businesses, apprenticeships are a great opportunity to train the right people for their specific needs.

    An apprenticeship offers an individual on-and off-the-job training, while getting paid, with the opportunity to gain qualifications – up to degree level and beyond.

    The creative approach was to showcase real apprentices and their employers in their workplace with candid-style videography and photography. The campaign went live at the end of January and is running on TV, Radio and Social Media.


    Client: Department for Economy
    Agency: Ardmore Advertising
    CEO: John Keane
    Account Manager: Amy O’Donnell
    Deputy Creative Director: Chris Lyttle

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