Home IMJ Magazine Issues IMJ October/November Issue

IMJ October/November Issue


As the only female managing director of an Irish media agency, SANDRA ALVAREZ of Spark Foundry is passionate about the need for greater diversity, education and training within an industry that faces many challenges and opportunities, as she explains to John McGee.


Influencer’s Influence Starting to Wane + Are Big Budget Christmas Ads Worth the Money? + Marketing’s Bright Future + Radio’s Speaker Challenge

Marketing Matters

• A Bright Future For Marketing – Bernie Keogh, Alternatives
• The Waning Influence of Influencers – Colin Hetherington, Zoo Digital
• Speakers Corner – Peter McPartlin, business consultant
• Are Big-Budget Christmas Ads Worth the Effort? Mark McCann, OLIVER Ireland

All these and more plus the latest campaigns, who’s moving where and what has been happening in On the Town in your IMJ this month.

If you would like to subscribe to IMJ, you can contact subscriptions manager at 01-6611660 or email subscriptions@irishmarketingjournal.ie

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