The timing was October and November 2018 and the goals of the GPA “You see Players; We See People” Campaign was to raise awareness of the GPA and build buzz as hurling returned to Boston’s famous Fenway Park with a four-team tournament for the Players Champions Cup on November 18.
The campaign showcased the GPA through interviews with past and present GPA and WGPA players and content from GPA games, particularly the 2018 All-Ireland Final Hurling Final. Past and present GPA players featured in the campaign, showing life off the pitch and the huge commitment each player makes to represent their club and county and the role the GPA play to support them. The work is timely coming off of the agency’s recent expansion into Dublin earlier this year. The creative brings to life the agency’s ethos as “defiantly human” in support of shining a light on the hurlers as real people, not just players. The campaign, supported primarily by digital and social drove record numbers to the games in Boston.
Agency: Connelly Partners
Creative Director(s) – Steve Connelly, Alyssa Toro
Director – Max Esposito
Executive Producer, Director – Barry Frechette Producer,
Art Director – Lauren Lukacsko Art Director – Ronan Doyle
Client: GPA Paul Flynn