With 157 years of heritage behind it, the Irish Times is looking to the future with a renewed sense of positivity, ambition and determination, according to Vivien McKechnie, the group’s business-to-business director, in an interview with IMJ.
• While digital has become the social operating system for most of us, there is an opportunity for brands to help people stray over into the analog side of life from time to time, writes David Hayes.
• The new iteration of Google’s analytics offering offers enterprise-level marketers a number of new and powerful tools to track and manage their online campaigns, writes Andrew James.
• The Internet of Things is no longer a far-fetched concept. It’s here and brands need to figure out how they can tap into it, writes Eve Conboy
• Pat Cassidy of PML Group outlines the evolution of digital OOH advertising and the next steps in its development.
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