Fresh from its success at Cannes, Rothco would appear to have knocked it out of the park again with its latest global TV ad for Heineken as part of the beer brand’s build-up to the Rugby World Cup 2015.
The Dublin-based agency has been working with Heineken for the past number of years and has created all of the brand’s rugby-related advertising.
Heineken is a worldwide partner of Rugby World Cup 2015 and its much anticipated ad TV ad features two legends of the game, the former All Black star Jonah Lomu and South African World Cup winning captain, John Smit.
As Official Beer Supplier of the tournament, Heineken has exclusive rights to the coin toss that opens every match and this is an integral part of the TV ad (see below) which continues the “Legends” theme of previous campaigns.
As part of the build-up to the tournament, which kicks off in September, Heineken has also assembled a team of former rugby legends to join Lomu and Smit, including Ireland’s Shane Horgan, Matt Dawson, Scott Quinnell, Rocky Elsom and Will Carling. Between them they will produce a wide range of social content that aims to offer a unique and truly international perspective on the tournament.
Heineken’s sponsorship of Rugby World Cup 2015 is supported by a global media campaign, commencing in August stretching across OOH, print, digital and television.
“Rugby World Cup is the pinnacle for any player and this Tournament will be one of the biggest ever. To partner with Heineken and join such an esteemed group of rugby legends is an honour,” said Lomu. “I was lucky enough to play in two Rugby World Cups, so I know how exciting the Tournament is. This year, I want as many people as possible around the world to enjoy Rugby World Cup 2015 and help get them closer to the action with Heineken.”