The Herald is the latest title within the Independent News & Media group to embark on a new marketing campaign throughout Dublin.
As part of the campaign, which kicked off this week, the paper is using out of home advertising, radio, social media, in-paper promotion, branding at point of sale and on- street sales teams throughout the capital.
“This is an exciting campaign for The Herald, it works to capture what’s special and unique about The Herald’s core ingredient, its readers,” says Geoff Lyons, group marketing director, Independent News & Media.
“The campaign is fully integrated and well thought through as all elements of the marketing mix are focused on ‘every side of Dublin’. What really makes it work is that the work is perfectly in tune with what our newspaper does in its content delivery and importantly what we deliver for our advertisers, engaged committed loyal readers from every side of Dublin”.