Irish Marketing Journal (IMJ) achieved a media first for an Irish trade publication by creating personalised advertising for Independent News & Media (INM).
As part of a wider marketing drive by the publishing group, IMJ worked with it to develop personalised copies of the magazine that were then hand-delivered to every creative and media agency in Dublin earlier this week.
The eight page concertina-style ad, which was created by ICAN, features a number of key staff from its sales, insights, product and campaign teams. Although the campaign is running in a number of publications, IMJ is the only publication that offered personalised ads aimed at each individual media and creative agency.
