Home Archive MediaVest Tops NNI Agency League for 2014

MediaVest Tops NNI Agency League for 2014

MediaVest topped the NNI agency league table last year with a total spend of €11.71m with NNI member titles. Carat, meanwhile, came in second place with a sped of €10,8m while Mindshare, which secured third place, spent €7.9m.

MediaVest’s spend represented an increase of almost €7m (144%) on the previous year. Other media agencies that increased their spend last year include Mediaworks (53%), Maxus (74%), UM (98%) and PHD (40%).

NNI members track advertising spend in both print and digital and last year according to the NNI,  a total of €156m was spent by media agencies, a decline of 3.66% on 2013 while €65m was invested by direct advertisers, an increase of 4% on the corresponding figure for 2013.

Commenting on the figures, Dara McMahon, coordinating director NNI said “newspaper content is the single biggest driver not only for readership but also for advertising.  Our multi-platform content is attracting more readers and potential consumers for our advertisers all the time and these figures support that.

“NNI news brands deliver innovative multi-platform advertising solutions which allow advertisers engage with our 3 million print and digital readers.  The way that people access and consume their news may have changed, but the way we research and write our news – with the highest standards of care and professionalism – has not. That’s what continues to make NNI news brands a vibrant, relevant and utterly indispensable part of Irish society and the most trusted medium for advertising,” she concludes.

NNI Agency League Table – full year 2014

1 Jan – 31 December 2014

1  MediaVest  11,714,095
2  Carat  10,895,543
3  Mindshare  7,950,263
4  Mediacom  7,083,723
5  OMD  6,041,839
6  STARCOM  5,760,660
7  INITIATIVE MEDIA  4,829,025
8  Mediaworks  2,916,810
9  PHD  2,721,304
10  Vizeum  2,394,545
11  MEC  1,906,518
12  Maxus  1,511,136
13  Clearblue Water  1,501,276
14  Havas Worldwide  1,201,178
15  Pierce Media  961,510
16  Focus Advertising  916,540
17  UM  874,000
18  Javelin Group  721,708
19  PFA  581,783
20  Zenith Optimedia  579,279


NNI Advertising Revenue Full Year  2014  2013  Diff
Revenue from agencies  90,905,672  94,363,749 -3.66%
Revenue from direct sources  65,190,009  62,519,256 4.27%
Total  156,095,681  156,883,005 -0.50%

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