MediaVest topped the NNI agency league table last year with a total spend of €11.71m with NNI member titles. Carat, meanwhile, came in second place with a sped of €10,8m while Mindshare, which secured third place, spent €7.9m.
MediaVest’s spend represented an increase of almost €7m (144%) on the previous year. Other media agencies that increased their spend last year include Mediaworks (53%), Maxus (74%), UM (98%) and PHD (40%).
NNI members track advertising spend in both print and digital and last year according to the NNI, a total of €156m was spent by media agencies, a decline of 3.66% on 2013 while €65m was invested by direct advertisers, an increase of 4% on the corresponding figure for 2013.
Commenting on the figures, Dara McMahon, coordinating director NNI said “newspaper content is the single biggest driver not only for readership but also for advertising. Our multi-platform content is attracting more readers and potential consumers for our advertisers all the time and these figures support that.
“NNI news brands deliver innovative multi-platform advertising solutions which allow advertisers engage with our 3 million print and digital readers. The way that people access and consume their news may have changed, but the way we research and write our news – with the highest standards of care and professionalism – has not. That’s what continues to make NNI news brands a vibrant, relevant and utterly indispensable part of Irish society and the most trusted medium for advertising,” she concludes.
NNI Agency League Table – full year 2014
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1 Jan – 31 December 2014 |
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| 1 | MediaVest | 11,714,095 |
| 2 | Carat | 10,895,543 |
| 3 | Mindshare | 7,950,263 |
| 4 | Mediacom | 7,083,723 |
| 5 | OMD | 6,041,839 |
| 6 | STARCOM | 5,760,660 |
| 7 | INITIATIVE MEDIA | 4,829,025 |
| 8 | Mediaworks | 2,916,810 |
| 9 | PHD | 2,721,304 |
| 10 | Vizeum | 2,394,545 |
| 11 | MEC | 1,906,518 |
| 12 | Maxus | 1,511,136 |
| 13 | Clearblue Water | 1,501,276 |
| 14 | Havas Worldwide | 1,201,178 |
| 15 | Pierce Media | 961,510 |
| 16 | Focus Advertising | 916,540 |
| 17 | UM | 874,000 |
| 18 | Javelin Group | 721,708 |
| 19 | PFA | 581,783 |
| 20 | Zenith Optimedia | 579,279 |
| NNI Advertising Revenue Full Year | 2014 | 2013 | Diff |
| Revenue from agencies | 90,905,672 | 94,363,749 | -3.66% |
| Revenue from direct sources | 65,190,009 | 62,519,256 | 4.27% |
| Total | 156,095,681 | 156,883,005 | -0.50% |
