i-Believe has been appointed as ad sales partner to the motoring website, CompleteCar.ie.
CompleteCar.ie is the market leading website that allows users to compare and research new car purchases with 56% of site visitors confirming in a recent onsite survey that they intended to purchase a new car this year.
The site features a range of content relating to new cars including over 700 car reviews and more than 500 new car videos. The site attracts an Irish audience of over 30,000 new car intenders every month.
i-Believe is also currently rolling out a “Preferred Partnership Programme” to brand manufacturers. This turnkey advertising solution provides partners with a permanent presence on the site whilst enabling them to capitalise on the demand for test drives and brochure downloads that arise as visitors read content and watch new car test drives.
The Partnership Programme builds on a recent wave of research conducted by CompleteCar.ie which confirmed that of those site visitors who will buy this year, 57% are unsure what car they will buy.
Commenting on the i-Believe appointment, Lee Thompson, Director i-Believe said, “We consider this a strong win. The site is edited by a team of professional motoring journalists. They publish the best motoring content there is across desktop and via their iPad app. The content is trusted and relied on by Irish consumers as they research new cars to purchase. Because of this consumer mindset, in addition to branding opportunities, we see real potential for the site to generate leads and test drive enquiries, a real advertising challenge for this industry”.