NEWS
Core Appoints Andrew Murray as Director of Social Content & Experience
Core has appointed Andrew Murray as director of social content experience. The appointment comes as the group steps up its investment in its integrated...
New Research from Irish Firm Pacey Seeks to Explain Why AI is Failing to...
Pacey, the new Irish AI company founded by Richard Carr and Evan Greally, has launched a survey to explore how marketing and customer-facing teams...
Sports and Music Sponsorships Deliver Strongest Recall, New Brand Fans Research Finds
Sports sponsorships continue to perform strongly for brand visibility and recognition, while music festivals generate particularly high levels of recall, according to new research...
Bonfire Beefs Up Leadership Team with Appointments of Sinead Lee and Nicola Wielopolski
Bonfire has strengthened its senior leadership team with the appointment of Nicola Wielopolski as creative director and Sinéad Lee as growth director as the...
Beamish Campaign from The Public House Has a Ring to It
The Heineken-owned Beamish stout has launched a new campaign built around a limited-edition signet ring that cannot be bought, with consumers instead asked to...
Back to School, Back to Business: How Brands are Using OOH to Leverage September...
September signals a return to routine as school runs, packed lunches and busier schedules resume, while college students prepare for a new term
Aptamil Returns as Sponsor of RollerCoaster.ie’s ‘A Little Birdie Told Me’ Podcast
The dmg media Ireland-owned RollerCoaster.ie has launched the 11th season of its parenting podcast A Little Birdie Told Me, with Danone’s Aptamil Follow On...
Škoda Weaves Irish Stories Together in New ‘Tapestry for Ireland’ Campaign
Škoda Ireland has unveiled a new campaign centred on a three-metre-long handcrafted tapestry depicting around 50 stories, landmarks and moments from Irish life.
Created by...
Former OMD MD Fiona Field Launches Seventh Wave Consultancy
Former OMD MD Fiona Field has launched Seventh Wave, a new independent marketing and media consultancy aimed at providing strategic advice to chief executives...
Our Food Roots Launches Bold New Campaign to Reconnect Young Audiences with Irish Farming
Core has launched the first campaign for Our Food Roots, a collective of organisations from across Ireland’s agri-food sector, to encourage younger audiences to...
One Fab Day Launches New Wedding Awards for Irish Industry
The dmg media Ireland-owned wedding platform, One Fab Day, has launched a new annual awards programme aimed at recognising the leading venues, suppliers and...
CMS Marketing Expands Creative and Social Team with Three Appointments
CMS Marketing has expanded its creative and social team with the appointment of Orlagh Doherty, Rudy Godfrey and Henry O’Hagan as the agency continues...
Irish Times Launches Volvo-Branded ‘Detours’ Series with Craig Doyle
The Irish Times Group Media Solutions team has partnered with Volvo, Omnicom and The HIVE Agency to launch Detours, a new branded content series...
Tesco Rolls Out Nationwide OOH Campaign Celebrating ‘Every Little Helps’
Tesco has launched a nationwide out-of-home campaign highlighting the work of its Community Fund and the different ways the retailer supports customers and communities...
The Irish Marketing Podcast: Dundalk’s Fierce Challenger Brand
This week marks a milestone for The Irish Marketing Podcast, powered by IMJ and Tinpot Productions, as the show celebrates its first anniversary and...
LATEST APPOINTMENTS
ACCOUNT WINS
Publicis Drives Away With MG Motors and Farizon Accounts
Publicis Dublin has been appointed as the new creative agency for two Chinese-owned automotive brands—MG Motors and Farizon.
As part of the appointment, Publicis Dublin...
