NEWS

Bailey’s Taps Audio Innovation to Deal With Leftovers

One of Ireland’s most successful international brands Baileys has turned to technology to help consumers use up the remnants of the bottle’s contents by...

Former Media.Monks MD Lauches New Digital Agency

Emmet McCaughey, the former managing director of the S4 Captial-owned Media.Monks in Ireland has set up a new digital agency with some former colleagues. McCaughey,...

IAPI Announces Irish Winners of 2024 Cannes Young Lions Competition

IAPI has announced details of this year’s Irish Young Lions competition which will see 14 young industry professionals represent Ireland at the Cannes Young...

Out Look: All in Against Cancer this Daffodil Day

The Irish Cancer Society has taken to the streets of Ireland in its annual Daffodil Day fundraising drive. Colum Harmon, marketing director, PML Group with...

Opinion: 10 TAKEAWAYS FROM SXSW 2024

Fresh from her recent trip to SXSW in Austin Texas, Jane McDaid, founder and head of creative innovation with Thinkhouse shares her key takeaways...

Consumer Confidence Remains High in Latest Ipsos B&A Barometer

Despite a further softening of inflation consumer confidence has slipped from -33 (those feeling downbeat versus those feeling more upbeat) in January to -37...

Allianz Teams Up With Off The Ball For Cross Platform Show

The Bauer Media-owned sports brand, Off The Ball (OTB) has secured Allianz as the sponsor of a new content series called “Inner Drive” in...

Advertising Standards Authority Gets a Brand Makeover

The Advertising Standards Authority for Ireland (ASAI) has rebranded as the Advertising Standards Authority (ASA) while it has also introduced a new brand identity...

Sky to Sponsor Irish Men’s Team as Part of Four Year Deal

Sky Ireland is the new sponsor of the Republic of Ireland’s men’s football team as part of a deal that will see it sponsor...

Bord na Mona Doubles Down on Renewable Energy in Latest Campaign from Ogilvy

Ogilvy has rolled out a new national campaign for Bord na Mona to promote the company’s ongoing shift into the renewable energy market. Called “We...

VMTV Bags TJ O’Mahony as Sponsor of New TV Series The Grean Inspo Home...

Virgin Media Television has secured the nationwide DIY and home improvement provider TJ O’Mahony as the sponsor of its new series “The Great Inspo...

Marketing Society Event to Address the Power of Creativity

The case for creativity will be front and centre of the Marketing Society’s forthcoming event at which a number of Irish and international advocates...

Just Eat Goes As Gaelige for Seachtain na Gaeilge

As part of Seachtain na Gaeilge, the online delivery platform Just Eat rolled out a multi-platform  campaign to celebrate Irish cultural moments “as Gaeilge”. Developed...

Anthony Nilan Appointed Director of Programming with VMTV

Virgin Media Television (VMTV) has appointed Anthony Nilan as its director of programming. In his new role he will report directly to Áine Ní Chaoindealbháin,...

eir Rolls Out Major Campaign as Part of New Brand Positioning

  https://vimeo.com/926195912?share=copy Telecommunications company eir has rolled out a new brand identity and campaign as part of an overall investment of €2m, the brand’s biggest in...

LATEST APPOINTMENTS

ACCOUNT WINS

Boys+Girls Wins DSPCA Creative Account

Boys + Girls has picked up the DSPCA creative account. The DSPCA is Ireland's oldest and largest animal welfare charity and was established in...

EDITOR PICKS