IMJ Features
Data Set to Drive OOH’s Future
Access to quality data will become increasingly important to delivering on the possibilities that OOH can deliver and this includes better consumer data, writes...
Fear and Loathing in Adland
There’s an unseen entity at work, talking us out of creating truly effective work. We need to trust each other more, writes Graham Stewart....
Location Location Location
When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media.
Here in Ireland we take on...
Abandoning the Siloes
Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...
Searching for the Right Mix
In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...
Content is Still King
A lot of Irish brands need to step up their investment in content and make it one of the key pillars in their overall...
Radio’s Dash for Digital
Communicorp Group has been to the fore in using digital technology to futureproof its business, according to Deborah Carpenter of Communicorp One, who spoke...
Making Shoppers Happy
While most people don’t like shopping, it is a well-established fact that a happy shopper is more likely to spend more in-store and one...
Choosing the Right Agency
With agencies now moving to bring digital and other disciplines back in-house, the advertising industry has gone full circle again. So when it comes...
Mixing it with the Best of Them
Your brand may be on social but is it actually being social, asks Andrew Murray?
The thing –maybe it’s the key thing – about the...
