IMJ Features
The Five New Missions of Communications Pros
Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the...
The Contrarian Consumer
Trends are a smokescreen to marketers and they feed us assumptions on which we can plan, create and act. But the reality is that...
Empowering Your Staff
Empowering employees can reap many rewards for a company and its brands and often requires a structured and measured strategy around internal communications, writes...
Data Set to Drive OOH’s Future
Access to quality data will become increasingly important to delivering on the possibilities that OOH can deliver and this includes better consumer data, writes...
Fear and Loathing in Adland
There’s an unseen entity at work, talking us out of creating truly effective work. We need to trust each other more, writes Graham Stewart....
Location Location Location
When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media.
Here in Ireland we take on...
Avoiding Branded Boredom
Brands need to break the cycle of boring branded content with active, superhuman storytelling, writes Susan Kelly
We live in the age of marketing where...
Winning Hearts and Minds
Cause marketing has been around for a long time but with no media or production budgets, it can be a big ask for anyone...
The Changing Zeitgeist
Celebrity partnerships with retailers, brogawear, the rise of the robot and the death of the cookie are just some things we can look forward...
A Sign of the Times
The Irish Times is the first Irish daily broadsheet to start charging readers to access content online. Jim Miley, Business to Consumer Director of...
