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Abandoning the Siloes

Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...

Searching for the Right Mix

In case you missed it, Google recently changed how it displays its all-important search results page. What does this actually mean for brands that...

Content is Still King

A lot of Irish brands need to step up their investment in content and make it one of the key pillars in their overall...

Radio’s Dash for Digital

Communicorp Group has been to the fore in using digital technology to futureproof its business, according to Deborah Carpenter of Communicorp One, who spoke...

Making Shoppers Happy

While most people don’t like shopping, it is a well-established fact that a happy shopper is more likely to spend more in-store and one...

Choosing the Right Agency

With agencies now moving to bring digital and other disciplines back in-house, the advertising industry has gone full circle again. So when it comes...

Mixing it with the Best of Them

Your brand may be on social but is it actually being social, asks Andrew Murray? The thing –maybe it’s the key thing – about the...

Social Media’s Challenges

With social media now a fixed part of the marketing firmament, 2016 is likely to bring with it a number of new developments and...

Bigger and Better

Amidst all the hype about digital and data, direct marketing never went away. Now, armed with these tools, it is bigger, better and a...

Moving at the Speed of Culture

Technology, digital and social look set to leave the ad industry lexicon very soon, writes Johan Sand. If consumers have stopped talking about going online,...

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