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  • Home
  • News
    • Mediahuis Ireland Appoints James Brown as Chief Commercial Officer
      Radio Leads Irish Audio Market as Weekly Listening Reaches 97% of Adults
      Marketer Optimism Falls for a Third Year as WARC Outlines Five Trends for 2027
      Irish Radio Broadcasters Report 4.3% Bump in Ad Spend in Q3 of 2026
      The Irish Marketing Podcast: How Verve is Pushing Ireland’s Experiential Boundaries
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  • Features
    • Opinion: Avoiding the AI Efficiency Trap
      Interview: Businesses Will Always Need to Understand How Real People Behave
      Opinion: Before You Do Anything With AI, Do This
      Opinion: Breaking Beige
      Opinion: Christmas Has Entered the Conversation
  • Campaigns
    • TFI Launches Staff Respect Campaign with Connelly Partners
      00:00:15
      Beamish Launches ‘The Grander Stretch’ with The Public House
      Boots Christmas Campaign Hits Irish Screens
      00:00:48
      John O’Shea Delivers for DHL in New Invention Campaign
      00:01:30
      Tesco Ireland Brings Christmas Magic to Life in New Campaign from BBH Dublin
      AllAd of the WeekOnlineOutdoorPrintRadio
  • IMJ Magazine
  • Ezine
IMJ Features

Research Shows Accents in Advertising Can Lead to Better Commercial Outcomes

June 3, 2022
IMJ Features

Opinion: How to Stop Creative Waste by Changing the Pitch Process

May 27, 2022
IMJ Features

Opinion: How to Win Share and Influence Shoppers

May 13, 2022
IMJ Features

Opinion: If You Can’t Measure it You Can’t Manage it

May 6, 2022
IMJ Features

Opinion: Building a Culture of Effectiveness in Advertising

April 13, 2022
IMJ Features

Opinion: Brands to Create New Challenges For Established Sports Broadcasters

April 1, 2022
IMJ Features

Opinion: Rising Costs Threaten to Undermine Consumer Sentiment

February 18, 2022
IMJ Features

CSR Awareness Levels Remain Poor Among Irish Consumers

February 18, 2022
IMJ Features

The Big Read: THINKHOUSE – In the Right Place at the...

December 17, 2021
IMJ Features

Irish Diversity Study of Marketing Industry Highlights Room for Improvement

October 29, 2021
IMJ Features

Opinion: Brands Embracing Social Commerce is Good for Consumers

October 22, 2021
IMJ Features

Opinion: How to be More Effective When it Comes to Effectiveness

October 1, 2021
IMJ Features

The Big Read: Inside Accenture Interactive Ireland

August 13, 2021
IMJ Features

Opinion: Opportunities to Create Real and Sustainable Growth

July 16, 2021
IMJ Features

Opinion: Welcome to the Age of Cynicism

July 16, 2021
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