Pluto Joins Worldwide Partners Global Network
The Dublin-based marketing agency Pluto, which is part of the TPI, has joined Worldwide Partners, one of the largest networks of independent advertising and...
Bonfire Rolls Out Campaign for Meno Active
2021 was the year that finally brought the topic of Menopause the attention it deserved.
Thousands of women contacted Joe Duffy on with harrowing stories...
Irish Diversity Study of Marketing Industry Highlights Room for Improvement
The first-ever Diversity, Equity and Inclusion Census of the Irish marketing and advertising industry has been published.
The results of the survey are based on...
Taking Back Control: How Accenture Interactive is helping Irish Marketers Reframe...
Shane O’Leary, head of Accenture Interactive’s performance practice talks to John McGee about the challenges facing marketers and the importance of optimising their media...
Allianz Backs Women’s Aid With €1m Campaign
Allianz Insurance has partnered with Women’s Aid as part of €1m three-year deal to highlight domestic abuse in Ireland.
The German insurer will also support...
Failte Ireland to Sponsor RTÉ Weather for Three Years
Failte Ireland is the new sponsor of RTÉ Weather following a three-year sponsorship deal that was brokered by Mindshare.
The sponsorship is part of Fáilte...
New Research from Core Reveals TV’s Top Sponsors
The RTÉ Weather, the Late Late Show, Fair City, Emmerdale, Coronation Street, Ireland’s Fittest Family and a range of live sporting events were among...
Connelly Partners Acquires ZOO Digital
Connelly Partners, the full-service independent digital agency with offices in Dublin, Boston and Vancouver, has acquired ZOO Digital for an undisclosed sum.
ZOO Digital was...
Out Look : The Smile is in the Mind
James Byrne, marketing manager PML Group, looks at the latest developments and trends from the OOH world.
The Smile in the Mind
The world of advertising...
Huskies Delivers St Patrick’s Day AR Campaign for Apache Pizza
In the Company of Huskies has created a new campaign to help Apache Pizza kick off its festive celebrations after creating the world’s first...
